Understanding the 'audience_id' Column in Exported Audiences

Overview:

When exporting audiences to TransUnion, the resulting dataset includes a column labeled audience_id. This column is significant for identifying individual audiences within the export.

Details:

• The audience_id column contains a unique identifier for each audience.
• Currently, these identifiers are five-digit numbers. However, as more audiences are added, the identifiers may expand to six or seven digits.

Implications for TransUnion Ingestion:

• TransUnion should expect numeric values in the audience_id column.
• These values correspond directly to the unique identifiers assigned to each audience during the export process.

Conclusion:

Understanding the structure and content of the audience_id column ensures seamless integration and data processing for exported audiences. If further clarification is needed, please reach out to the support team.